> ## Documentation Index
> Fetch the complete documentation index at: https://docs.spineworkspace.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Agents: Twin and Domain Specialists

> The AI agents operating in the Marketing domain: Twin, shared Core Agents, and domain-specific specialists for campaigns, content, and attribution.

The Marketing domain runs a multi-agent architecture. Twin is your personal operator. Core Agents handle cross-domain discovery and triage. Domain Agents specialize in campaign optimization, content operations, event management, and attribution modeling.

## Twin

Twin is your personal AI operator in SpineWorkspace. In Marketing, it monitors campaign health, assembles cross-channel context, drafts copy, and delegates to specialist agents. It persists memory across sessions so you never re-explain context.

## Core Agents

| Agent | Role |
| - | - |
| Discovery Agent | Maps audiences, identifies segment overlap, and enriches firmographic data. |
| Triage Agent | Routes inbound signals to the right domain, user, or workflow. |
| Schema Agent | Maintains entity mappings, validates UTM governance, and resolves merge conflicts. |

## Domain Agents

| Agent | Specialization |
| - | - |
| Campaign Agent | Optimizes spend, suggests targeting tweaks, and manages budget pacing. |
| Content Agent | Tracks content pipeline, identifies gaps, and drafts copy and briefs. |
| Attribution Agent | Models touchpoint influence, detects data quality issues, and reports pipeline credit. |
| Event Agent | Manages event promotion, registration, and post-event follow-up workflows. |
| Lead Nurture Agent | Monitors nurture sequence performance and suggests segment or timing changes. |

## Interactions

Twin delegates to Domain Agents via Spine Fabric messaging. Agents return structured findings, which Twin synthesizes into plain-language recommendations.

## Related

* [AI Workbench](/internal-docs/domains/marketing/ai-workbench)
* [AI Flow](/internal-docs/domains/marketing/ai-flow)
* [Skills](/internal-docs/domains/marketing/skills)
* [Spine Agent Network](/agents/spine-agent-network)


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