> ## Documentation Index
> Fetch the complete documentation index at: https://docs.spineworkspace.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Business Context: Entities, Events, and Evidence

> The core business entities, relationships, events, and evidence types that define the Marketing domain projection in Spine Fabric.

The Marketing business context is the semantic layer Spine Fabric uses to assemble meaning from raw campaign, web, CRM, and content data. Understanding these entities helps you interpret why Twin surfaces certain alerts and how projections remain consistent across views.

## Entities

| Entity | Definition | Key Attributes |
| - | - | - |
| Campaign | A coordinated initiative | Goal, budget, channels, timeline, owner |
| Audience | A target segment | Criteria, size, channel reach, intent |
| Content | A marketing asset | Type, status, campaign, engagement score |
| Lead | A qualified prospect | Source, score, status, owner, handoff date |
| Attribution | Touchpoint influence mapping | Model, credit allocation, lookback window |
| Channel | A distribution mechanism | Type, spend, impressions, clicks, conversions |
| Program | A recurring initiative | Frequency, target, active flag, owner |
| Event | A webinar or field activity | Format, date, registrations, attendance |

## Relationships

* Campaign has many Content assets.
* Campaign targets one or more Audiences.
* Audience receives many Campaigns across Channels.
* Content generates many Leads.
* Lead has many Attribution touchpoints.
* Event is a type of Campaign with registration and attendance.

## Events

| Event | Trigger | Evidence |
| - | - | - |
| Campaign Created | Budget approved and plan finalized | Campaign brief, budget, timeline |
| Content Published | Asset moved to live status | URL, publish date, owner, campaign link |
| Lead Captured | Form fill or tracked interaction | Source, UTM parameters, page path |
| Lead Scored | Model recalculation or threshold crossed | Score delta, model version, timestamp |
| Campaign Performance Update | Scheduled refresh or manual pull | Spend, impressions, clicks, pipeline |
| Event Completed | Event end date reached | Attendance, engagement, follow-up list |

## Related

* [Marketing Overview](/internal-docs/domains/marketing/index)
* [Domain Views](/internal-docs/domains/marketing/domain-views)
* [Spine Fabric](/platform/spine-fabric)
* [System Flow](/internal-docs/domains/marketing/system-flow)


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