> ## Documentation Index
> Fetch the complete documentation index at: https://docs.spineworkspace.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Capabilities: Governed Actions for Growth Teams

> The governed capabilities available in the Marketing domain, including read, write, communication, and workflow actions with authorization scopes and examples.

Every action in the Marketing domain is a governed capability. Capabilities have defined authorization scopes, produce receipts, and write back to source systems. You cannot perform an action if it violates a guardrail or exceeds your permission level.

## Read Capabilities

| Capability | Example | Scope |
| - | - | - |
| `campaign.performance.read` | View impressions, clicks, conversions | Campaigns owned by team |
| `lead.flow.read` | View funnel volume and status | Leads from owned campaigns |
| `content.asset.read` | View content drafts and published assets | Assets in assigned workspace |
| `attribution.report.read` | View pipeline influence by touchpoint | Reports for managed programs |

## Write Capabilities

| Capability | Example | Guardrail |
| - | - | - |
| `campaign.ad_spend.adjust` | Increase or decrease paid social budget | Within approved campaign budget |
| `campaign.status.update` | Pause or activate a campaign | Manager approval for live changes |
| `content.asset.publish` | Move asset from review to published | Review checklist complete |
| `lead.score.override` | Manually adjust lead score | Audit log required |

## Communication Capabilities

| Capability | Example | Scope |
| - | - | - |
| `email.review_request.send` | Request content review from teammate | Teammates in same workspace |
| `slack.campaign_alert.post` | Post campaign milestone to channel | Configured campaign channels |
| `calendar.event.schedule` | Schedule campaign kickoff or review | Free/busy integration required |

## Workflow Capabilities

| Capability | Example | Trigger |
| - | - | - |
| `workflow.campaign_launch` | Execute full campaign launch sequence | Approval and asset readiness |
| `workflow.content_publish` | Publish asset and notify stakeholders | Review status approved |
| `workflow.event_follow_up` | Trigger post-event nurture sequence | Event end date reached |

Every capability invocation produces a receipt with timestamp, actor, input, output, and source-system sync status.

## Related

* [Workflows](/internal-docs/domains/marketing/workflows)
* [Execution Flow](/internal-docs/domains/marketing/execution-flow)
* [Governed Actions](/how-it-works/governed-actions)
* [Platform Capabilities](/platform/capabilities)


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.