> ## Documentation Index
> Fetch the complete documentation index at: https://docs.spineworkspace.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Spine Fabric: Context Assembly for Growth Teams

> How Spine Fabric ingests marketing automation, analytics, and CRM data to assemble unified campaign and funnel context on demand.

Spine Fabric builds your Marketing domain context by ingesting campaign, content, engagement, and conversion data from multiple source systems. It unifies them around shared entities and projects the assembled context into the Marketing workbench. Views are built on demand, not cached, so you always see current performance.

## Sources and Scopes

| Source System | Data Ingested | Scope |
| - | - | - |
| HubSpot | Campaigns, emails, landing pages, leads | Full marketing automation sync |
| Marketo | Programs, nurture streams, scoring | Full marketing automation sync |
| Salesforce | Opportunities, contacts, campaigns tied to revenue | CRM sync |
| Google Analytics | Traffic, events, goals, UTM-tagged sessions | Web analytics ingestion |
| LinkedIn Ads | Campaigns, spend, impressions, conversions | Paid social sync |
| Segment | Event stream, user traits, page views | Event stream ingestion |
| Notion | Content briefs, calendars, status | Content management read |

## Event Sequence

1. Intake polls APIs or receives webhooks from HubSpot, Marketo, Google Analytics, and LinkedIn Ads.
2. Load normalizes records into Spine entity schema.
3. Schema mapping links UTM parameters to campaigns, email addresses to leads, and page paths to content.
4. Context assembly joins campaigns to performance metrics, leads to touchpoints, and content to engagement.
5. Projection renders domain views scoped to the requesting user and their permissions.

## On-Demand Assembly

When you open Campaign Performance, Spine queries the latest ingested state, assembles the campaign graph with cross-channel metrics, enriches it with lead quality scores, and returns the projection in under a second.

## Related

* [Marketing Overview](/internal-docs/domains/marketing/index)
* [System Flow](/internal-docs/domains/marketing/system-flow)
* [Business Context](/internal-docs/domains/marketing/business-context)
* [Spine Fabric Platform](/platform/spine-fabric)


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