> ## Documentation Index
> Fetch the complete documentation index at: https://docs.spineworkspace.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sales AI Flow: How Twin Thinks Through Every Deal

> The ten-step AI path in Sales: how Twin observes pipeline changes, assembles deal context, reasons, discovers risks, and proposes governed actions.

The Sales AI flow is the internal loop Twin runs for every deal, alert, and user request. It mirrors the OODA framework but adds context assembly, multi-agent delegation, and continuity. Understanding this flow helps you interpret why Twin proposes certain actions and how it maintains awareness across sessions.

<Steps>
  <Step title="Observe">
    Twin monitors pipeline changes, activity gaps, and calendar events across Salesforce, HubSpot, Outreach, and Gong.
  </Step>

  <Step title="Orient">
    It maps each signal to the relevant deal graph, account tier, and forecast category.
  </Step>

  <Step title="Context Assembly">
    Twin pulls stakeholder history, conversation transcripts, email threads, and comparable wins into a unified deal context.
  </Step>

  <Step title="Reason">
    It evaluates deal health against historical patterns: close probability, risk factors, and next best action models.
  </Step>

  <Step title="Discover">
    Twin identifies anomalies, such as a key contact leaving the company or a competitor mentioned in a call.
  </Step>

  <Step title="Delegate">
    Specialized tasks route to domain agents: competitive intel to Discovery Agent, quote generation to Quote Agent.
  </Step>

  <Step title="Collaborate">
    Agents share findings back to Twin, which synthesizes a coherent proposal for the user.
  </Step>

  <Step title="Decide">
    Twin presents a ranked list of suggested actions with supporting evidence. You choose, override, or ignore.
  </Step>

  <Step title="Act">
    Upon approval, Twin invokes a governed capability, such as `crm.opportunity.stage_update` or `email.draft_send`.
  </Step>

  <Step title="Continue">
    The action receipt, new state, and context are persisted. Twin continues observing the deal for the next trigger.
  </Step>
</Steps>

## Related

* [AI Workbench](/internal-docs/domains/sales/ai-workbench)
* [Agents](/internal-docs/domains/sales/agents)
* [Execution Flow](/internal-docs/domains/sales/execution-flow)
* [Spine Agent Network](/agents/spine-agent-network)


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