1
Intake
Data arrives from Salesforce, HubSpot, Gainsight, Zendesk, Stripe, and product analytics through webhooks, API polling, and event streams.
2
Load
Raw records are ingested into Spine Fabric staging. Authentication is verified, rate limits are respected, and payload structure is validated.
3
Normalize
Source-specific formats are converted to Spine canonical entities. A Salesforce Account, HubSpot Company, and Stripe Customer resolve into a unified
Account entity.4
Schema Mapping
Field-level mappings transform source attributes into Spine properties. Contact roles, opportunity stages, and ticket priorities use standardized vocabularies.
5
Context Assembly
Related entities and events are linked into graphs. An account connects to its contacts, contracts, tickets, usage events, and health score history.
6
Projection
Domain views are computed on demand from the unified graph. Portfolio, at-risk, renewal, and QBR views filter and aggregate by Account Success rules.
7
OODA
Health scores, risk alerts, and opportunity signals are evaluated by domain agents. Orientation rules classify signals into prioritized actions.
8
Governance
Data quality checks, authorization validation, and audit logging ensure every projection and action meets policy requirements.
9
Execution
Governed capabilities write back to source systems. Opportunity updates flow to Salesforce. Tickets sync to Zendesk.
10
State Update
Entity states are updated in Spine Fabric. Event logs, receipts, and continuity records persist for the next cycle.