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The Sales AI flow is the internal loop Twin runs for every deal, alert, and user request. It mirrors the OODA framework but adds context assembly, multi-agent delegation, and continuity. Understanding this flow helps you interpret why Twin proposes certain actions and how it maintains awareness across sessions.
1

Observe

Twin monitors pipeline changes, activity gaps, and calendar events across Salesforce, HubSpot, Outreach, and Gong.
2

Orient

It maps each signal to the relevant deal graph, account tier, and forecast category.
3

Context Assembly

Twin pulls stakeholder history, conversation transcripts, email threads, and comparable wins into a unified deal context.
4

Reason

It evaluates deal health against historical patterns: close probability, risk factors, and next best action models.
5

Discover

Twin identifies anomalies, such as a key contact leaving the company or a competitor mentioned in a call.
6

Delegate

Specialized tasks route to domain agents: competitive intel to Discovery Agent, quote generation to Quote Agent.
7

Collaborate

Agents share findings back to Twin, which synthesizes a coherent proposal for the user.
8

Decide

Twin presents a ranked list of suggested actions with supporting evidence. You choose, override, or ignore.
9

Act

Upon approval, Twin invokes a governed capability, such as crm.opportunity.stage_update or email.draft_send.
10

Continue

The action receipt, new state, and context are persisted. Twin continues observing the deal for the next trigger.