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The Sales business context is the semantic layer Spine Fabric uses to assemble meaning from raw CRM, email, and conversation data. Understanding these entities and relationships helps you interpret why Twin surfaces certain alerts and how projections stay consistent across views.

Entities

Relationships

  • Account has many Contacts.
  • Account has many Opportunities.
  • Opportunity has many Activities.
  • Opportunity has one primary Quote.
  • Contact participates in many Activities.
  • Forecast rolls up many Opportunities by owner and period.

Events