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The Marketing user flow mirrors how marketing teams actually plan, execute, and measure. You enter SpineWorkspace with a goal, discover the right campaigns or content assets, understand the context around performance, and take governed actions that update your marketing automation or CRM. Continuity ensures handoffs between teammates and agents are seamless.
1

Enter

Open the Marketing domain from the SpineWorkspace launcher. Your last session restores the Campaign Dashboard and alert summary.
2

Discover

Browse active campaigns, content due for review, or AI-suggested optimization alerts. Twin surfaces underperforming spend and missed lead flow.
3

Understand

Open a campaign to see cross-channel performance, lead quality by segment, and content engagement. Attribution data is pre-assembled.
4

Contextualize

Review comparable campaigns, historical benchmarks, and audience overlap. Spine assembles similar programs from your history.
5

Decide

Determine the next best action: adjust targeting, swap creative, increase budget, or pause underperforming ads.
6

Act

Execute the action using a governed capability. For example, campaign.ad_spend.adjust updates the budget and logs the change.
7

Review

Confirm the outcome in the Campaign Dashboard. The receipt shows what changed, who authorized it, and where it was written.
8

Continue

Move to the next priority campaign or content asset. Notes, context, and alerts persist across sessions and devices.