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The Marketing Human Workbench is the primary surface where marketing managers, demand gen teams, content marketers, and ops staff spend their day. Tabs and panels are organized around the campaign lifecycle, from planning to measurement.

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Primary Surfaces

  • Campaign Dashboard: Active and upcoming campaigns with spend, engagement, and pipeline-influenced metrics. Each campaign card links to detail views and content assets.
  • Content Pipeline: Kanban-style board showing assets from draft through review to published. Filters by owner, type, and campaign.
  • Lead Flow Tracker: Funnel visualization from anonymous visitor to marketing-qualified lead to sales-accepted opportunity.
  • Program Calendar: Timeline view of campaigns, content drops, and events across the quarter.
  • Attribution Panel: Multi-touch attribution model with drill-down by channel, campaign, and cohort.

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Daily Loop

1

Review Campaign Dashboard

Check active campaign health and AI-flagged underperformers.
2

Update Content Pipeline

Move assets through stages, add review notes, and assign next owners.
3

Monitor Lead Flow

Inspect funnel drop-off points and lead quality scores.
4

Manage Program Calendar

Confirm upcoming launches, event promotions, and content drops.
5

Analyze Attribution

Review pipeline influence and adjust budget allocation based on evidence.