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Communication in the Marketing domain spans five structured patterns. Each carries campaign context, content status, or funnel signals. Spine Fabric routes messages so the right participant gets timely information without switching tools.

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Patterns

Human to Human: Marketing managers share campaign context with demand gen during planning. Content marketers hand off drafts to reviewers with inline notes. All context lives in Spine, so handoffs are complete. Human to Twin: You ask Twin for a campaign summary, a content gap analysis, or an attribution explanation. Twin responds with assembled metrics and proposed actions scoped to your permissions. Twin to Agent: Twin delegates specialized tasks to domain agents. For example, Twin sends campaign IDs to the Campaign Agent and receives budget reallocation suggestions. Agent to Agent: The Attribution Agent may request data quality checks from the Schema Agent before publishing a pipeline influence report. Agent to Tool: Agents invoke capabilities through connectors. The Event Agent calls hubspot.event.registration_update and receives a confirmation receipt.

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Context Preservation

Every message carries continuity tokens. When a manager hands off a campaign to demand gen, or Twin delegates to an agent, the full campaign graph travels with the request. No participant starts cold.