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The Marketing AI flow is the internal loop Twin runs for every campaign, content asset, and funnel alert. It adds context assembly, multi-agent delegation, and continuity to the classic OODA cycle. Understanding this flow explains why Twin proposes certain optimizations.
1

Observe

Twin monitors campaign spend, engagement, lead flow, and content status across HubSpot, Marketo, Google Analytics, and LinkedIn Ads.
2

Orient

It maps each signal to the relevant campaign, audience segment, content asset, and funnel stage.
3

Context Assembly

Twin pulls performance metrics, lead quality scores, content engagement, and historical benchmarks into a unified campaign context.
4

Reason

It evaluates campaign health against goals, budget pacing, and historical performance curves.
5

Discover

Twin identifies anomalies such as a sudden CTR drop, a stalled content asset, or an audience overlap conflict.
6

Delegate

Specialized tasks route to domain agents: budget optimization to Campaign Agent, content gaps to Content Agent.
7

Collaborate

Agents return findings. Twin synthesizes a coherent set of recommendations for you.
8

Decide

Twin presents ranked suggestions with evidence. You choose to act, modify, or skip.
9

Act

Upon approval, Twin invokes a governed capability such as campaign.ad_spend.adjust or content.review.nudge.
10

Continue

The action receipt, new state, and context persist. Twin continues monitoring the campaign.