Marketing Integrations: Source Systems for Growth Context - Spine Innov Labs

The Marketing domain draws from seven primary source systems. Each connector ingests a specific type of data. Together they create the unified context that powers campaign dashboards, content pipelines, and attribution reports. You manage connectors from the SpineWorkspace settings panel.

Source System	Data Provided	Sync Mode	Key Value
HubSpot	Campaigns, emails, landing pages, leads, workflows	Bidirectional writeback	Primary marketing automation
Marketo	Programs, nurture streams, scoring models	Bidirectional writeback	Enterprise automation and scoring
Salesforce	Opportunities, contacts, campaigns tied to revenue	Bidirectional writeback	CRM of record for attribution
Google Analytics	Traffic, events, goals, UTM sessions	Read-only ingestion	Web performance and conversion tracking
LinkedIn Ads	Campaigns, spend, impressions, conversions	Read-only ingestion	Paid social performance
Segment	Event stream, user traits, page views	Read-only ingestion	Unified event pipeline
Notion	Content briefs, calendars, status	Read-only ingestion	Content planning and collaboration

Data Freshness

HubSpot and Marketo sync every 5 minutes. Salesforce syncs every 5 minutes. Google Analytics and LinkedIn Ads sync every 15 minutes. Segment streams events in near real time. Notion syncs every hour.

Writeback

Governed capabilities write directly to HubSpot, Marketo, and Salesforce. LinkedIn Ads and Google Analytics remain read-only for reporting.