Documentation Index
Fetch the complete documentation index at: /llms.txt
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The core business entities, relationships, events, and evidence types that define the Marketing domain projection in Spine Fabric.
| Entity | Definition | Key Attributes |
|---|---|---|
| Campaign | A coordinated initiative | Goal, budget, channels, timeline, owner |
| Audience | A target segment | Criteria, size, channel reach, intent |
| Content | A marketing asset | Type, status, campaign, engagement score |
| Lead | A qualified prospect | Source, score, status, owner, handoff date |
| Attribution | Touchpoint influence mapping | Model, credit allocation, lookback window |
| Channel | A distribution mechanism | Type, spend, impressions, clicks, conversions |
| Program | A recurring initiative | Frequency, target, active flag, owner |
| Event | A webinar or field activity | Format, date, registrations, attendance |
| Event | Trigger | Evidence |
|---|---|---|
| Campaign Created | Budget approved and plan finalized | Campaign brief, budget, timeline |
| Content Published | Asset moved to live status | URL, publish date, owner, campaign link |
| Lead Captured | Form fill or tracked interaction | Source, UTM parameters, page path |
| Lead Scored | Model recalculation or threshold crossed | Score delta, model version, timestamp |
| Campaign Performance Update | Scheduled refresh or manual pull | Spend, impressions, clicks, pipeline |
| Event Completed | Event end date reached | Attendance, engagement, follow-up list |
