Marketing Domain Views: Campaign and Funnel Projections

Marketing domain views are projections assembled by Spine Fabric from your connected marketing automation, analytics, CRM, and content systems. Each view respects user permissions and updates on demand. Use this table to understand what powers each view.

View Name	Purpose	Source Data	Projection Rule	Primary Persona
Campaign Performance	Channel and campaign metrics	Google Analytics, LinkedIn Ads, HubSpot	Campaign ID match, time range filter	Marketing Manager, Demand Gen
Attribution Funnel	Multi-touch pipeline influence	Salesforce, HubSpot, Segment	Touchpoint sequence within lookback window	Marketing Ops, Manager
Content Pipeline	Asset lifecycle tracking	Notion, HubSpot, Marketo	Asset status and owner filter	Content Marketer
Lead Flow	Funnel volume and velocity	HubSpot, Marketo, Salesforce	Lead status and source filter	Demand Gen, Ops
Program Calendar	Launch and event timeline	HubSpot, Notion, Salesforce	Start and end date range	Marketing Manager
Audience Segments	Target segment definitions	HubSpot, Segment, LinkedIn	Segment criteria match	Demand Gen
Channel Spend	Budget and return by channel	LinkedIn Ads, Google Analytics, HubSpot	Channel classification	Marketing Manager
Event Dashboard	Webinar and field event metrics	HubSpot, Marketo, Salesforce	Event type and date filter	Event Marketer

Views respect source-system permissions. If you cannot access a campaign in HubSpot, it will not appear in SpineWorkspace either.

Domains Overview

Account Success

Technical Account Success

Business Operations

Finance & RevOps

Sales

Marketing

Content

Service

Product Engineering

Personal

Human Resources

Legal

Support

Founder Ops

Operations

Marketing Domain Views: Campaign and Funnel Projections

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